If your business spends time and money on internet marketing, but has made the mistake of considering email to be irrelevant; then you are missing out on a vast wealth of marketing opportunities. The fact remains that email communication is the number one means of keeping in touch with clients, colleagues and friends. It has displaced postal mail as a means of effectively keeping in touch, and has made inroads into eclipsing the importance of landline telephone communication as well. Even within offices, co-workers often send messages to each other via email, rather than pick up the phone or speak directly – even if the colleague in question is only a few desk spaces away! The majority of people have a number of different email accounts and keep them open continuously, especially if emails are delivered directly to a mobile device, such as a smart phone.
Email is still the cornerstone of internet marketing
Some commentators have suggested that social media has spelled the end of email as an internet marketing tool, but this is not borne out by the facts, despite the undoubted importance of Facebook and other social media platforms. businesses in 2011 spent £1.8 billion on email marketing campaigns, a sum which rose to over £2.5 billion per annum by 2016. Email internet marketing campaigns allow your business to reach a formidable array of customers in real time. What is more, an email campaign can do everything that a traditional direct mail promotion can, at a fraction of the cost, and with the added advantage of being able to link in directly to website and social media interfaces.