No matter the type of business you run, staying one step ahead of your competitors is essential. This can be a challenge in today’s competitive market as every company is fighting for their share of the pie.
One way to get ahead is by keeping your finger on the pulse regarding online marketing trends. This means staying up-to-date with what’s happening in your industry to be prepared for future changes.
If you’re looking to stay one step ahead of the online marketing game, now is the time to look into the top trends of SEO agencies. By being prepared, you’ll help your business take off in the upcoming year, leaving your competitors behind. Below you’ll find the top trends that all businesses should follow.
Listening to consumer opinions
A recent survey revealed that consumers are more likely to trust the recommendations of their friends and family than those of strangers and professionals. This is why it’s so crucial for businesses to listen to what people are saying about them online.
The following are some examples of ways in which you can use social media websites to your advantage:
Identify what products or services your customers love most and which they don’t like. This will help you understand what areas need improvement and what you should focus on when developing new products or services.
Use social media websites to determine how often customers use your business’s products or services, how long they typically stay with you, etc. You can then use this information to decide on pricing, promotions and other aspects of your business operations.
Find out what people like most about working with your company. This will help you identify areas where you can improve employee satisfaction levels, which will increase employee productivity and loyalty in the long run.
Use social media websites to solicit customer feedback on specific products or services that have been released recently to determine whether there are any trends in the market.
Mobile Marketing
Mobile marketing has become a vital part of any business’s marketing strategy. The amount of mobiles used to view webpages has increased by 35% compared to last year. This is set to increase further. Therefore if you haven’t already ensured that your website is optimised for mobile viewing, now is the time to do so. If you want to take advantage of the growing market, follow these tips:
Use mobile-friendly templates:
Many websites allow you to create mobile-friendly templates without having any coding knowledge. There are also many tools available online that can help you test your site on different devices and browsers. Once you have found one that suits your needs, it’s best to use it as much as possible.
Create short paragraphs:
Many people read their emails or text messages from their phones while on the move or waiting for something in particular (like a train). If your content is too long and dense, people may scroll past it and not bother reading it all. Instead, try using short paragraphs with bullet points or numbered lists so it’s easier for people to digest quickly when they have no time on their hands!
Focusing on deals
Nowadays, it is important for businesses to focus on their deals. Websites such as Groupon have increased in popularity. These days consumers want to find the best deals on products and services. If you want to really improve your business then you’ll want to focus on offering as many deals as possible. Announcing them through social media is the way to go. Keeping your prices low and your deals competitive will help to keep consumers interested in your business.
You need to make sure that you always have something going on at your place of work. It could be anything from an employee discount day or a special event that brings people in to buy items they wouldn’t usually buy on their own. Whatever it is, make sure you announce it on social media outlets so everyone knows about it.
It can also be handy if you have employees who are good at giving advice or recommendations about particular products or services that customers might be looking for when they enter the store. This can lead to sales opportunities for both parties involved.
Local Marketing
You’ve probably heard about the changes to Google’s local search results, but you might not know how they affect your business. The algorithms behind Google’s local search results are now more focused on providing customers with relevant, local results. For example, if you live in Los Angeles and search for “restaurants near me,” Google will show you only restaurants close to your current location.
Your business may not appear in local searches if you don’t have a geo-targeted website for a specific area. Luckily it isn’t too difficult to get started with geo-targeting your website.
Google My Business Listing
The first step is creating a free Google My Business (GMB) listing. This will let people know your business and give them an easy way to contact you. You can also use GMB to verify that you own the business by verifying your physical address and uploading pictures of the inside of your place of business.
Once you’ve created a GMB listing and verified it by sending verification postcards to people who claim they work for you.
Analyse your SEO results.
Monitoring your SEO results is the key to successful marketing. What worked and didn’t work? Which marketing efforts are taking too much time and money and not giving you anything back? You need to keep an eye on your marketing strategy so that you can change things as and when it’s needed.
Here are some ways that you can monitor your SEO results:
Use Google Analytics to track visitors, conversions, bounce rate and more. This will help you understand how well your website is performing. You can also use Google Search Console to see how many people search for your business keywords.
Use social media management tools like Hootsuite or Buffer to schedule posts across multiple platforms, including Facebook, Twitter, LinkedIn etc. These tools allow you to monitor engagement with each post so that you know what works best for your audience.
Keep an eye on keyword rankings using SEMrush or Ahrefs. These tools provide keyword position data for organic search and paid advertising (PPC) campaigns.
User Centric Analysis
Google Analytics is a free tool that lets you track how people use your website. It lets you see where they come from, what pages they visit, and how long they stay.
A new update to Google Analytics will make it much easier to track your website visitors after they click on a link. Businesses should give more attention to where their site visitors are coming from. The new update will show you which leads went on to make a purchase and how much profit they made you. It tracks how often that particular customer uses your services.
The new update will also help businesses understand how customers interact with their websites by showing them the average time spent on a page and which pages were viewed most often.
Google Analytics has recently released an update that will allow marketers to understand more about their users with behavioural data collection. When someone visits your website, they can collect information about what they do, like clicking certain links or scrolling down pages. Marketers can then use this data to understand their customers’ needs and want better so that they can better serve them in the future with relevant content and offers.
The above are the main trends to watch out for. You really need to focus on making sure your website is accessible via smartphones, tablets, and computers.